Obnoxious Bitch

Thursday, March 25, 2010

U by Kotex: Twat Did You Say? I Cunt Hear You!

Rebelling Against the Commonly Evasive Feminine Care Ad - blissfully free of twirling, horseback riding and virginal white…

Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot the ad cited above with the actress instead saying “down there,” which was rejected by two of the three networks. (Both Ms. Harris and representatives from the brand declined to specify the networks.)

“It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”

Finally… straight talk about twats! Can we all just be grownups now? Kudos to U by Kotex for their campaign to Break the Cycle!

Time to stop all the weirdness about periods, don’t you think? Progress is where it’s at. Every video watched, every comment made and every question asked helps change unhealthy attitudes and Break the Cycle*.

Random sidetrackage: Looking for the product that inspired a rant of mine from 2004 (Some things are worth RAGGING on!), I came across Havoc and Mayhem’s Musings on being a Woman… so glad to know I’m not the only one befuddled by the need for the “quietest wrapper” as a selling point for feminine hygiene products!